Nuclear Elephant:: "Because of the vast selection of media available to file-sharers, many are finding themselves exploring new music, movies, and even software they would not have normally considered in their purchases. There is demand, and demand creates market. "
Very interesting report suggesting that new ways of marketting and responding are needed, not litigation. Piracy is real; yes but the real problem is failure to listen to consumers. Read it and think: "paradigm shift".
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