I find Treehugger a really useful soruce of info and particularly liked what they said about this item which I'd picked up a few days previously from another source.Short of it is that Nike look like they might be about to take ethical manufacture seriously. Given the negative publicity from sweatshop campaigns I'm inclined to give them the benefit of the doubt as they must know that to announce something like this without following through is going to be a PR disaster, probably.
"Nike's new Considered line of shoes is the first one that has included such a blatantly sustainable slant in its pitch. Previous strategies, like their push to reduce PVC use in products, and their Reuse-a-Shoe program to recycle shoe soles into sport surfaces didn't ever have the kind of force or commitment behind them to satisfy the environmentalist community.
But Considered is different. Not only does the new line include standard enviro-conscious goals like incorporating recycled rubber, and reducing manufacturing wastage, but from the outset, Nike sets itself up with some very ambitious additional goals. These shoes will be designed without adhesives of any kind, to reduce the toxic effects on workers in factories, and the environment. These shoes will be designed for total component disassembly, for easy recycling. They will source materials within 200 miles of factories in order to reduce fuel consumption. They will even use vegetable-tanned leather, to eliminate toxic chromium in the waste pipeline. And wherever possible, strategies like woven lace uppers are used to minimize the need to cut patterns."
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