The CueCat Is Back

"'We hyperlink the visual world,' said Harmut Neven, the company's CEO. 'Users should come to expect that every billboard is not just a billboard -- it's a big shining link to mobile content.'"
Interesting as to what might happen if we bar coded church buildings or even disrupted bar codings somehow ...
Of course the interesting thing is how a technology like this begins to create a kind of cyberspace that is increasingly anchored at various points to real space and read through a device. Should this be commercial space or can we make sure that some of it is 'commons'? It can be seen as a kind of continuing sub-creation, theologically. The issue would become how far it serves human welfare as opposed to corporates. It also raises the possibility of fragmenting the experience of the physical world beyond the subjective apprehensions we already experience. There would be more to negotiate as to what we could count as common experience: tagged or untagged reality?
Arguments in cyberland between the church and the mosque opposite... shops projecting offers in comparison to near geographical competitors ... political parties telling you how their policies might affect the scene you are looking at ...
hmmmmmm
Wired News: The CueCat Is Back: advertising, hyperlink, bar-code, billboard,