Shoppers were urged yesterday to take direct action to force supermarkets to cut the excessive and wasteful packaging that goes direct from the shop shelf to the household bin. The environment minister Ben Bradshaw advised food shoppers to leave excessive wrapping at the tills and to report the stores to trading standards in an attempt to cut the amount of unnecessary plastic sent to landfill sites.
I guess that if supermarkets know that they will have to use staff time on clearing up extra packaging, that may help to concentrate minds, but it will take some concerted consumer action to become a big enough nuisance. But I'm willing to do my bit, how about you?
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