"'The traditional prospectus has about 200 pages, of which around 120 are devoted to details about individual courses. Most students are only interested in four or five courses which means about 120 pages of a traditional prospectus are irrelevant to them.'
If a prospective student decides to order a hard copy, it will have their name printed on the cover and include a personal welcome message inside."
So it's just the prospectus. But the next step is to look at a personalised degree, don't you think? It'll cost, though.
University offers bespoke prospectuses | Special Reports | EducationGuardian.co.uk:
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