Resistance To Thoughts Of Chocolate Is Futile

I was wondering when I started to read this whether it was a "No s**t, Eistein" thing: "A research project carried out by a University of Hertfordshire academic has found that thought suppression can lead people to engage in the very behaviour they are trying to avoid."
The real interest, though, is probably going to be found in the later research ... "does trying not to think about having another drink make it more likely, or does trying not to think, or to think aggressively lead to aggressive behaviour? These questions are vitally important if we are to understand the ways in which thought control engenders the very behaviour one wanted to avoid"
But it does seem to play along nicely with the Genesis story.
Resistance To Thoughts Of Chocolate Is Futile: