Brains: Hardwired To Golden Rule?

I'd have to see more of this but it's intriguing an idea. Brains Are Hardwired To Act According To The Golden Rule: however it is a kind of promo article and the reasoning in this bit isn't encouraging.

"Donald Pfaff, the author of the new book The Neuroscience of Fair Play: Why We (Usually) Follow the Golden Rule, thinks he has the answer. Our brains, he says, are hardwired to do unto others as we would have them do unto us. Individual acts of aggression and evil occur when this circuitry jams. “If it’s really true that all religions have this ethical principle, across continents and across centuries, then it is more likely to have a hardwired scientific basis than if it was just a neighborhood custom,”"

There are a lot of non-sequiturs in that. Perhaps it is a likely outcome of considered reflection? A by-product of being able to think about social consequences and to put observations into some kind of order? Perhaps there is an element of revelation involved? The fact that it needs to be said seems to indicate a degree of it not being innate, I'd have thought. Though I'm happy to think it might be innate but not determinative, that would be easy to reconcile with basic theological ideas in the Christian tradition ...