This is important in a small way. "Today, the Advertising Standards Authority (ASA) upheld WWF's complaint against an advert placed by Shell in the Financial Times earlier this year, which suggested that oil sands were a sustainable energy source. The ASA - the independent body responsible for regulating UK advertising - branded the advert 'misleading', due to its ambiguous use of the word 'sustainable'."
And there is a WWF advert to go with it which you can find here.
WWF-UK: Shell's oil sands greenwash won't wash with the ASA:
13 August 2008
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