Rapid response denial: could be self-defeating

This is something that anyone involved in news, propaganda, advertising and PR should pay attention to.

in reference to:

"In 2008 the Washington Post summarised recent psychological research on misinformation(6). This shows that in some cases debunking a false story can increase the number of people who believe it"
- Monbiot.com » The Unpersuadables (view on Google Sidewiki)