12 April 2011

Pink for boys

Well it could have been and at one point in western culture it was. This article is worth looking at not only if you're interested in the way that gender is marked culturally and want to get a sense of the evolution of some markers, but also to get a bit of an insight into how culture really is an ongoing 'big society' conversation involving artefacts, ideas, social dynamics (power, solidarity etc) and so on (as per my first lecture in Engaging Culture). So check it out: When Did Girls Start Wearing Pink? | Arts & Culture | Smithsonian Magazine

A nice example of the way that the flow of history 'randomly' reconfigures cultural meanings:
"Prenatal testing was a big reason for the change (to "pink for a girl"). Expectant parents learned the sex of their unborn baby and then went shopping for “girl” or “boy” merchandise. (“The more you individualize clothing, the more you can sell,” Paoletti says.) The pink fad spread from sleepers and crib sheets to big-ticket items such as strollers, car seats and riding toys. Affluent parents could conceivably decorate for baby No. 1, a girl, and start all over when the next child was a boy." See? Artefacts, biology, connatation, economics ...

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