In many ways there is notheing very new about this phenomenon: communities have gatekeepers, there were always trendsetters and CHirstians have long been trying to leverage the famee of celebrity believers ... perhpas the new thing in all this is the self-conscious use of it by marketters and media and in this connection selling with the Cretive class in mind. Also worth noting is the idea of sellng something with a story attached -narrative marketting anyone?
It seems to me that Kabbalah is getting some kind of intersted since Madonna got into it; perhaps an example of curted consumptionof religion/spirituality -especially as it comes with consumer goodies -a red tie for the wrist.
What does this mean for Christians? SHould we be looking for curators who can commend Christian faith into the wider 'market? Or should we stick with viral marketting? I must admit that I'm cynical about the medium as a suitable vehicle for the message her and the viral route seems so much better ... except that we seem naff at that too.
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