Gap and labour standards

Guardian Unlimited | The Guardian | Gap pledges not to 'cut and run': For me the interesting thing here is that clearly promoting good labour practices as opposed to promoting cheap labour has clearly started to come of age:
"Gap had noticed some nations beginning to use higher labour standards as a way of selling themselves to companies for investment in factories located in export zones. He pointed to the example of Cambodia, which has an ILO (International Labour Office) monitoring system in place to try and guarantee higher working standards."
Which looks like good news to me. Read the article and see what you think.