The changing of the Guardian

I thought this from an article on the Guardian's immanent change to a new format was really interesting."The website has been a great success, but 80 per cent of the awards it has received have been inspired by the print version. It enhances our reputation around the world. We are liberal, English language, not American and trustworthy; there is not much of that around. But it is still premature to say definitively how it will work out. The Google road is search-based advertising, and if that's the case, we'd rather have 11 million readers a month than 100,000 subscribers"
Lots of food for cultural comment there?
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