Siemens is readying a paper-thin electronic-display technology so cheap it could replace conventional labels on disposable packaging, ...
In less than two years, Siemens says, the technology could transform consumer-goods packaging from the fixed, ink-printed images of today to a digital medium of flashing graphics and text that displays prices, special offers or alluring photos, all blinking on miniature flat screens.
I hope we can not only recontextualise them but reprogram them. What fun.
If it does work and roll-out, we should look to subvert in worship and perhaps other ways bearing in mind Kalle Lasn's words,
"Let's look at the larger picture and deal with the pollution of our mental environment and see what it means for Siemens to throw one more very powerful, visual device into that."
Wired News: E-Paper's Killer App: Packaging: Filed in: screen, digital-ink, advertising
No comments:
Post a Comment