Green business=commercial success

Telling briefly of a conversion from plunderer of the Earth to "recovering plunderer", and how it was actually, against the warnings of fellow entrepreneurs, a way into profit. Following the Principles of natural capitalism can mean greater efficiency, thus:

Engineers were encouraged to cut down on energy use. Some solutions were blindingly simple. An engineer saved money in a Shanghai factory by changing the width of the pipes needed to carry the liquids for making carpets. His bigger pipes created less friction, so less power was needed to pump the liquids. Thin pipes would have cost less, but the energy costs would have wiped out that initial benefit.

Ray Anderson, the recovering plunderer in question says,

I see no other long term choice for industry to survive," he said. "Each of us has a role in this transformation. We must all learn to make peace with the earth, not to make war on it, or we will lose

Guardian Unlimited Business | | Rolling out the green carpet
Filed in: green, profit, Hawken, natural_capitalism