It's not a new theme on this blog but here's some more evidence...
"76% of players are female; 71% are 40 or older and 47% are 50 or older; 46% are college graduates " [source]
"According to a September study of YouTube users by Nielsen NetRatings, a leading online analyst, one-third of the video sharing site's audience is over 45 years old. The same research found that more than 30 percent of the folks flitting about social networking powerhouse MySpace.com are between 35 and 49; 27 percent are over 45" [source].
As defined by a recent New York Magazine story, Grups, a contraction of grown-ups, are people in their 30s or 40s who essentially act like they did in their early 20s. They're affluent, urban and averse to adopting the traditional trappings of adulthood. [source]
The importancve of this is to recognise a lot of 'altenative' and 'emerging' church stuff is actually attractive to older people; something I've been seeing for years but seems to be the big unspeakable, or at least, unspoken ...
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