Advertising works

... just not directly: but the ad industry's instinct for attitude modification through clever use of imagery in relation to oblique desires seems to be borne out by this piece of research. "Adolescents attending schools in neighborhoods where alcohol ads litter the landscape tend to want to drink more and, compared with other children, have more positive views of alcohol"
And it seemed to me that the research seems to hold out hope for those of us who think that good attitudes modelled and talked about (not lectured at, though) while growing up may have good effects, "Prior research has shown that adolescents' intentions and attitudes about alcohol generally predict their later behavior"
ScienceDaily: Outdoor Alcohol Ads Boost Kids' Urge To Drink: