15 August 2007

In the future tense

THis could look like a tip for stock dablers:
"By simply counting the number of future oriented sentences in annual reports we can predict future innovation by the firm."
. Of course, reflexivity means that now that such a reslut is in the public domain it will increasingly become part of the thinking behind the preparation of company reports and CEO speeches who will attend to making sure that there is a proper showing of future tenses thus undermining the value of the research over time. Such is life.

Words Of A CEO Can Foretell A Company's Future Innovation
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