Just look again at that advert; bottomleft image ... and bottomright ... and bottom middle ... the caption with the poster goes: "10,000 Volts in your pocket, guilty or innocent.".
There's an interesting comment at Eyeteeth "The logo-ization of Abu Ghraib..." [21May] .
I'm still thinking about this. Initial thoughts take off from noting that the figure has a somehow christlike aspect, or a plaster saint look. The sihouetting iconizes the image and relies on the original having a good deal of popular currency. What I'm trying to get straight in my head is the interplay of connotative meanings: conotations of ... well what? ... And in context; the fact that the image doesn't jump out at you [all on the bottom line -significant phrase?], in company with images of the young and trendy.
But then there's this from a wall in the subway in NYC
It's an interesting bit of subtervising.
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