New Bible translation promotes fornication?

There's a bit of hoohah about this; not sure what I think yet. Thanks to Chris at Paradoxology for drawing it to our attention. I'm not sure what I think about yet another translation of the Bible in English when there are some others that have no translation as yet. ... what's the idea? I'm afraid it really does start to play into the hands of those who seem to think that translation alters the message .... [cue debate on linguistic determinism.]
As Good as New: A Radical Retelling of of the Scriptures.