Recycling Cost Overstated

Wired News: Study: Interesting article where genuine progress is measured factoring in externalities -see what a difference it makes to the accounting. As Adbusters and others are saying: a key reform to build a better world is to make sure that the true costs are borne by the producers and consumers; this means feeding the external costs back into the system so that proper decisions can be made that make roomfor social and planetary costs. It's daft to call cleaning up pollution a contribution to GDP -it's a cost and any system that makes it look like it'd be good to have more pollution so that there's more to be spent on cleaning it up must surely be crazy, but that's the system as we have it now. Replace GDP with GPI.