I didn't realise that so much progress had been made and note the causal factor: internalisationof costs -or, as the artcle has it, 'full cost accounting'. Also note the role of biomimicry.
green chemistry has gone from blackboard conjecture to a multimillion-dollar business in the past 15 years. "Chemical manufacturers are understanding that part of their costs — and therefore subtractions from their bottom line — are waste and environmental disposal," says Mary Ellen Weber of the Environmental Protection Agency.
USATODAY.com - Green chemistry takes root
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