Immune to marketting?

Wired News: Stop Trying to Persuade Us: "The Persuaders maintains that the marketers may be losing ground. In the film, author Naomi Klein compares consumers to roaches -- we've been sprayed so much that we've begun developing immunities."

'Nuff said? I've long suspected this may be happening from my own lack of awareness about what's been pitched at me ... on the other hand, have I been persuaded at a subconscious level, mimetic creature that I am?