Useful article taking up the challenge bout reframing the green agenda in terms that 'ordinary' voters can buy into. I think that the suggestions are definitely worth considering and we need to be doing something about it. I must admit it kind of remoinds me of a debate I had in my last diocese with one frighteningly ecologically-aware synod member who was so het up about the issue that he succeeded in alienating people: I tried to point out to him that winning friends meant influencing people whereas alienating potential friends meant losing the arguments time and time again or, in fact, not even being able to make the arguments because people had already switched off when they saw you coming. This reframing of the issues has the same kind of feel to it: this is the way we need to put things over in order to make the case or even to be heard.
WorldChanging: Another World Is Here: Reframing the Planet
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