Thinking About Sustainable Business

I think that this article is probably right in saying "business is hampered by analytical methodologies that fail to accurately capture and value the full spectrum of costs and benefits. Boundaries of consideration are typically drawn too narrowly, whether to exclude factors that are considered 'someone else's problem,' or because it's simply easier to do it that way. Multiple benefits and synergistic impacts are commonly ignored, because familiar financial analysis tools commonly ignore them." It's all about finding mechanisms to internalise externalities and to encourage long-term cost management. It seems to me that if we can do that many issues will resolve themselves.

WorldChanging: Another World Is Here: Thinking About Sustainable Business: