19 April 2005

12 step campaigning

This is really good and deserves wider publicity. I really liked the argument about the place of education [step 2] versus mobilisation: "Information is not power until it leads to effective mobilisation. If it were, the world would be run by librarians."

Edication comes by doing: something I do recall trying to say to a colleague about environmental activism; that the important thing was to get people doing even small things because then they have a stake in it and natural curiosity and communication will do the rest.

Point 8 is on how to pick up the best focal point and why: "Look at your issue. It will be full of shades of grey, like an aerial photograph of a city. Zoom in on your chosen areas. Blow it up until there is just black and white - that is what to communicate. Go to that point to make your case."

One of the most useful little articles I've read for a while.

News:

2 comments:

Anonymous said...

Unfortunately the article is subscription only, so not much use to those of us who don't subscribe.

Anonymous said...

I don't subscribe either and revisited to discover that I can't now see the article: I presume this means tht it may have lapsed from visibility. Sorry: I shall bear that in mind in future when sourcing the Independent. Either I will refrain or I will repor more of the article -mindful of copyright - or even try to find it elsewhere.
Like ... http://www.commondreams.org/views05/0418-30.htm
Hoorah!

Review: It happened in Hell

 It seemed to me that this book set out to do two main things. One was to demonstrate that so many of our notions of what goes under the lab...