01 April 2005

Matthew 6:25-26

"Therefore I tell you, do not worry about your life, what you will eat or what you will drink, or about your body, what you will wear. Is not life more than food, and the body more than clothing? Look at the birds of the air; they neither sow nor reap nor gather into barns, and yet your heavenly Father feeds them. Are you not of more value than they?"
For me the interesting thing here is that in our cultural context these verses have a cultural resonance that was almost impossible at the time these words were first spoken. For then worrying about such things was a natural runoff from poverty and vulnerability to natural and political disasters. Now we also have an advertising industry working hard to persuade us to worry about such things by provoking in us envy, insecurity [which only certain products can fix], greed, peer-pressure and so forth. A big part of the script in advertising is to imply that we are not worth much but we can be if we have product X in our lives. Or sometimes that we are worth much and we should proove it or preserve it by using product Y.

It seems to me that Jesus's words here are more favourable to the Adbusters of the world than the TNC's, more conducive to a fair and ecologically healthy world than to the post peak-oil world we are actually creating.

It's time to make sure that we really are finding our value in the fact of God's loving us rather than in the status symbols of consumerism which are literally costing us the earth.
Crosswalk.com - Matthew 6:25-34:

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