I've just started work on a book provisionally titled 'Culturejamming Worship' [the clue is in the title]. And while I'm not fully convinced that the dots are as simple to join as the author, this article and this quote reminded me of one reason why I think that it is important."We live, therefore, in an ever more self-replicating world, with no room for much dissent or difference - or much that originates from somewhere other than the fizz-bang province of pop culture. We might also want to ponder the fate of anything from the canon, particularly if news from a country long since colonised by supermarket power is anything to go by. In the States, a recent survey by the National Endowment for the Arts revealed that the percentage of people aged 18 to 24 with experience of reading novels, poetry or plays had fallen by a third over the last 20 years. Given that the same period has seen the rise to retail omnipotence of Wal-Mart, it isn't hard to join the dots."
Guardian Unlimited | Special reports | They'll sell everything but diversity:[:culturejamming::diversity::supermarkets:]
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