plans to fuel binge Britain

What happens when you put the poachers in as gamekeepers; I suspect something like what is happening with Britain's city pubs in the run up to liberalised drinking.

Managers of massive 'vertical drinking' pubs are being offered bonuses worth up to £20,000 a year if they beat targets as the industry moves to exploit Britain's binge drinking culture.

What is needed is incentives to get people to drink non-alcoholic drinks and eat more with their night out. We should also be finding ways to internalise to the drinks companies the costs they will be externalising to the rest of us [hospital, clean up, crime, long-term health problems ...].
The Observer | UK News | Drink giants' plans to fuel binge Britain:On Del.icio.us: UK, alcohol, pubs, licensing, incentives, drinking, culture, legislation