an eBay for local food, putting buyer and seller into direct contact and cutting out middlemen:
Local farmers will be able to post what they have to sell, such as fresh produce and meats. Buyers will be able to browse through the offerings and make online purchases from the farmers. Greenleaf will charge sellers a fee, perhaps 2% of a sale. Buyers will pay an annual subscription fee, that hasn't been finalized, to use the service. Buyers and sellers will be responsible for making their own arrangements for payments and deliveries. Hilleren said she will stay out of the transactions as much as possible.
This appears to be an ingenius, simple tool. Both buyer and seller can get precisely what they want, in the quantity they want, directly from the source.
This could be the real threat to supermarkets!
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