"A stimulus becomes attractive if it falls into the average of what you've seen and is therefore simple for your brain to process. In our experiments, we show that we can make an arbitrary pattern likeable just by preparing the mind to recognize it quickly."
But then, this suports the popular notion that 'taste' is something that changes with exposure, education and even effort. What it ddoesn't really grapple with, of course, is how come attractiveness is 'good' when it so often leads us astray...
ScienceDaily: Beauty And The Brain:
Filed in: aesthetics, brain, beauty, judgements, psychology
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