There is, none the less, a growing body of evidence that colours, shapes, sounds and smells do have meanings. Wolfgang K�hler's delightfully simple 1929 experiment asked volunteers to match a pair of abstract figures to one of two nonsense words, "maluma" and "takete". Immediately, and virtually without exception, people matched maluma to the soft round figure and takete to the sharply angular one. Some sort of shared symbolism related the sounds to the shapes.
Perhaps Kandinsky was barking up the right tree, after all.
Sensations into symbols | Guardian daily comment | Guardian Unlimited: Filed in: language, universals, research, colour, symbolism
2 comments:
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