What's in a Name?

Just thought this was a 'nice' example of how our labelling of things does have some important consequences. A rose may smell as sweet whatever its name, but some names can put us off from getting close enough to sniff ... Worldchanging: Bright Green: What's in a Name? For the Slimehead and Toothfish, the Extreme Makeover Leads to Rampant Overfishing: "The toothfish’s new name and the firm, oily meat found a huge market. In recent years, environmentalists have said both toothfish are now threatened with heavy fishing, including by “pirate” fishing boats that ignore conservation laws."