I've been noticing signs of this a bit lately with some of the people I work among.

It would seem that younger males especially are being bombarded with hyper-idealised images of not only what females “should” look like, but also how they themselves “should” look. By watching those fit, hairless (but presumably sexually successful) specimens on television programmes or on social media, it’s as if the famed “male gaze” is being savagely and pitilessly turned back on themselves.

It's not the first time I've remarked on it. but I do think maybe there's another question to ask that could potentially help in understanding this. It's rooted in my own pre-adolescent experience and reflecting on how that played into growing up subsequently. As I wrote there;

As an 8-year old boy I can distinctly remember two interacting issues being a part of my life. One was reading comics of the superhero genre; especially Spider-Man. The other issue was that I was very thin (mostly as a result of having thin bones). The problem I had with these two things together was that I was taking in images on a regular basis of male bodies which were well muscled, though not body-builder beefy, and graceful (lovingly drawn?) This male body shape filled my imaginative space and what I take to be my mimetic instinct drew me towards a desire to be something like that image. 

What I'm now reflecting further on is what stood in the way of myself and, presumably, my peers following through in the way that many young men do in the studies the linked article report? Clearly the incipient pressures were present -and the Charles Atlas body-building adverts in our comics and the 'Boy's Own' articles for training regimes were trading off (literally) some concerns that pre-pubescent boys had but what made the difference so that we largely followed a trajectory which didn't involve such body modding and extreme body-image issues? (And while I'm asking that question, I'm wondering what was the experience of my female peers at that time?).

I know for myself that part of what helped was seeing pop-stars who were slim or even thin and not fulfilling the film-star 'good looks' paradigm. In doing that, I was able to begin to re-calibrate my sense of what counted as beautiful (or at least okay) and to critique the given images. I think I began to think that a set of norms that excluded so many of us were suspect.

It's worth thinking about some more. My question remains, how to help other and many more young people to be weaned off toxic imagery and norms.