the cluetrain manifesto - 95 theses

Reflecting on the effects of coinnectedness and found recently this site. There are some gems among its 95 theses. I've quoted these mainly because they seem to me to apply to church and Christians in relation to a world awaiting the gospel. Also bearing in mind my own experiences in the last 18 months with some of the less benign aspects of churchianity [though not deliberately unbenign just missing priorities in favour of 'the plan'].
7 Hyperlinks subvert hierarchy.
11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products [my comment: a develpoment agency is already using this trick in Brasil - I just don't remember where I saw that...]
12 What's happening to markets is also happening among employees [priests?]. A metaphysical construct called "The Company" [the Church?] is the only thing standing between the two
30 Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.
44 Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore
61 Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is. [and the church corporate seems to be trying to emulate this -just as it's about to fail as a model for action]
78 You want us to pay? We want you to pay attention.
85 When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to. [Ouch! but there's a manifesto for mission in that; as I've written elsewhere on various occasions: spiritual direction coaching as mission]
the cluetrain manifesto - 95 theses: "Hyperlinks subvert hierarchy."