09 April 2005

Invasive advertising gets a filip

I could have presented this "Sony has been granted a patent for beaming sensory information directly into the brain. " as a wonderful breakthrough and indeed it has the potential to enrich the lives of those who are ill and disabled. It has the potential for enriched entertainment [remember the Batman film with the Joker and the TV device?] But, recalling a recent development with focused sound, I shudder to think of how advertisers could use it. Literally getting inside our heads is not a prospect to jump up for joy about. Hopefully it'll be regulated.
The New Zealand Herald:

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