Minor victories to people working to throw the spotlight onto corporate misdoings. Because of it, trading on the fact that Brands need to keep a good reputation in order to make money, certain companies are startingto make sure they are doing things right. Okay it could be greenwashing, but some are recognising that greenwashing can't be a long-term strategy because the bad-stuff will catch up eventually. So genuine reforms begin to be made. Here's one, Starbucks' energy use: switching to renewably-sourced energy. Check it out.
Starbucks takes fancy to wind energy | Gristmill: The environmental news blog | Grist Magazine
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