Vowel Sounds Affect Our Perceptions Of Products

As someone who has been interested in language since a young age, I had already 'intuited' the thing about the meaning of vowel sounds in names, particularly the connotations in product names. It appears that some real research has been done on this.

Numerous prior studies have shown that the two types of vowel sounds tend to be associated with different concepts that are strikingly uniform, even across cultures. Front vowel sounds convey small, fast, or sharp characteristics, while back vowel sounds convey large, slow, or dull characteristics.

Exactly so; this confirms my intuition. So ...

participants preferred words with front vowel sounds when the product category was a convertible or a knife (by about a 2:1 margin), but preferred words with back vowel sounds when the product category was an SUV or hammer (again, by about a 2:1 margin).

Now I have to ask; how does this affect our perceptions of people, categories of people, and doctrines? The difference between predestination (with all those higher front vowels) and foreknowlege (with a two back vowels in stressed posititons) may be more than philosophical...
ScienceDaily: Oohs And Aahs: Vowel Sounds Affect Our Perceptions Of Products: